Chrysler Working To Expand Brand Before Century Mark

May 21st, 2021 by

2021 Chrysler 300 Kendall Dodge

Photo credit: Chrysler

Chrysler received a vote of confidence from the advisors on the board of Stellantis. We expect the Chrysler brand to revamp some of what is left, but offer more vehicles that hit the marks the brand used to. Once upon a time, the Chrysler brand stood for something greater aside from the dominance earned by the Chrysler Pacifica in the minivan segment. No brand comes close to the minivan segment like Chrysler, but the brand is looking for more excitement. The fourth largest automaker in the world is going to provide exceptional leaps forward in technology, but we are curious about the plans for the oldest brand in the Stellantis portfolio. 

Changes and Growth Coming For Chrysler

The brands included in the mix of Stellantis’s umbrella are under a decade-long watch by Stellantis CEO Carlos Tavares. The hope is to see each brand continue to expand and gain a larger following in the global market. The next steps include growing to expand the Chrysler brand into Africa, Asia, and the Middle East. In terms of the Chrysler brand, more products are the first step. Currently, only the Chrysler 300, Pacifica and Pacifica Hybrid are in the wheelhouse. Chrysler even renamed the Pacifica’s lowest trim the Voyager, to pay respect to the retired nameplate, but to have one more nameplate to refer to for customers. Now Chrysler might actually have more vehicles so they won’t rely on different monikers. 

Over A Century of Chrysler

The Chrysler brand is just four years away from celebrating an entire century of existence. The heads of each brand will have a decade of time to work on their respective company. The current CEO is Tim Kuniskis. Some rumors suggest the Chrysler brand might opt to add a PSA Groupe platform into the Chrysler lineup. The long-term vision has yet to be revealed to the public. According to Carlos Tavares, the test of innovation will be given to each brand.

  “We love them all. You do not kill what you love. How many brand CEOs in the world have visibility of a 10-year funding for technology and product to organize the growth? That’s what we are giving them so they have a chance. If they win, we will applaud. If they lose, then we’ll see what we do,” Carlos Tavares, CEO of Stellantis. 

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