Dodge Awarded “Brand Image Award” In Back-to-Back Years By KBB

April 17th, 2020 by

SRT Kendall Dodge

Photo credit: Dodge

Dodge has long been established as a brand known for providing customers the perfect vehicles to drive fast, enjoying the purr of legendary engines and creating a presence in the automotive world like no other production vehicle. Dodge has been commemorated over the decades thanks to its engineering feats, high-quality craftsmanship and offering fantastic options across its wide-spread vehicle line-up. Now, Dodge is being recognized for its hard work to offer customers vehicles that people really love and want to drive! 

Dodge Earns More Respect From Kelley Blue Book 

The most recent award Dodge has earned was given by one of the most respected names in the automotive industry, Kelly Blue Book. Kelly Blue Book (KBB), the vehicle valuation and automotive research company, has built a reputation for being the automotive standard for its business of helping consumers and the automotive industry alike. KBB named Dodge as its choice for the 2020 Brand Image Award. Dodge not only added new appearance packages for customers to enjoy, but they also provided buyers with new body color options that arrived for 2020 models. Among those included were Sinamon Stick, Frostbite and Hellraisin across the Dodge Charger and Challenger models. All of which help Dodge vehicles look different and stand out on the road. KBB has given Dodge the Best Car Styling Brand for back-to-back years, which is no surprise to us! 

About the Kelley Blue Book’s Awarding Process

KBB presents many awards across different automotive segments. The range of segments includes luxury, non-luxury and truck segments, but these awards are given based on their appearance from new-car buyer perception data. Among the choices, KBB looked at how Dodge vehicle purchases were made in large part for its aggressive styling, remarkable drivability, plus being fun to drive and exterior design. Dodge closed the last decade off with its best six-month stretch in the brand’s history. A total muscle car sales of 84,216 Dodge Charger and Challenger vehicles were made in that stretch to end 2019. The Dodge Charger and Dodge Challenger progress was a fantastic sales achievement. Keep in mind, Dodge has found ways to improve upon these vehicles with the 2020 model years.

“Dodge’s muscle car design and attitude prove to be attractive to the consumer eye. Staying true to its brand, Dodge continues to offer its iconic muscle car experience and new-car shoppers agree that it tops the competition in exterior styling,” said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. 

Impressive History of Dodge Keeps Building

Dodge doesn’t only create muscle cars, though, as one of their best vehicles is the well known Dodge Durango. For the 2020 Dodge Durango, customers will gain control of the fastest, most powerful American three-row SUV. Drivers who opt for the 2020 Dodge Durango SRT gain an impressive HEMI V8, that nets owners 475 horsepower and 470 lb.-ft. of torque. This beast can fly from 0-60 miles per hour in just 4.4 seconds! This is a superb SUV on the market because of the ability to not only be fast, but very strong. The Durango offers best-in-class towing capability of 8,700 pounds. The Durango SRT performance appearance is available with all powertrains, starting from the base model that carries the 3.6-Liter Pentastar V6 engine to the Durango R/T trim that comes standard with the 5.7-Liter HEMI V8. Consider the Durango SRT, the muscle SUV that all Dodge owners love.

New Dodge Vehicles Are Ready At Kendall Dodge Chrysler Jeep Ram!

Curious what it’s like behind the wheel of a new muscle car like the 2020 Dodge Charger or 2020 Dodge Challenger? We are ready to help our customers get into one today! We can help with all buying, trade-in, selling, or lease offers to make this goal a reality.

Allow our experienced service team to help maintain your vehicle, even if you didn’t buy with us.  For any issue, just book an online service appointment to get started on any and all maintenance work and repairs. At Kendall Dodge Chrysler Jeep Ram, we know what it takes to provide a worthwhile experience. Allow us the pleasure to help you today!