Jeep Sales Have Skyrocketed This Year
Jeep has always been seen as a niche brand. And with its close community of owners and enthusiasts, that’s not seen as a bad thing by Jeep lovers. In July, however, Jeep made the biggest jump of any car company, selling 40 percent more cars in the first 7 months of 2014 than 2013. Even Mitsubishi, which resurfaced to positive growth after years of downward trends, only jumped 30 percent.
Much of the sales can be attributed to the restyled Cherokee and Grand Cherokee, as well as great deals leading up to the new 2015 Jeep Wrangler and the brand new compact 2015 Jeep Renegade.
But while refreshed styling is one thing, all of Jeep’s vehicles have been selling at a minimum of 10% more than last year. One big things that many are citing as the reason for the increase is the drop in sales of other American SUVs, including the Ford Edge, Ford Escape, and Chevrolet Equinox.
Car Buyers are Buying Cool Again (and That Means Jeep)
After the crash of 2008, big cars with bad gas mileage were out. Niche brands like Jeep and Subaru took a big hit following the near-collapse of the American car market. Fast forward to 2014, though, and sales are up across the board. More people are leasing, more people are buying, and they’re able to afford the car they actually want instead of settling for the cheapest car in a specific category.
So instead of worrying about price or gas mileage, car buyers are going for brands that in the years just after the recession were thought of as out of reach.