Jeep Saw a Huge Increase in Sales in 2015; Things Look Good for 2016
Jeeps have been flying off the lot at your local Jeep dealership for a reason, and that reason is no doubt – in part – because of the current low gas prices. Jeep sales have been steadily rising over the past few years, figures that parallel the cheaper gas prices. Even more recently, the Jeep sales have hit a growth spurt that let Fiat Chrysler Automobiles (FCA), the parent company of Chrysler, Dodge, Jeep, and Ram, experience a sales growth of 12%. Although Ram played its part, Jeep was the major contender here.
Let’s take an exclusive look at Jeep’s recent sales success…
A Great Start
Last month, Jeep experienced a 23% sales increase versus the results from one year ago. This jump was boosted by a 54% sales increase from the Compass and the Renegade; the Renegade not being available this time last year. The Jeep Grand Cherokee also experienced a year-over-year 12% sales jump. Three Jeep models — the Cherokee, Wrangler, and Patriot — also experienced a record-breaking February. With sales up by 7%, 3%, and 3%, respectively.
Not only does this mean Jeep experienced a great 2015, but it means that 2016 is off to a good start as well.
Why are Sales Up?
The major players in Jeep’s success for 2015 were obviously the re-designed 2016 Compass and newcomer 2016 Renegade. At this time last year, neither of these models were available. However, now that they have both gained some fame, I’m sure Jeep will sell even more of these as the year progresses.
Let’s take a look at these two models, and explore what each one brings to Jeep — and why buyers have recently started flocking to them.
The Compass and the Patriot have always been the company’s two lowest-selling vehicles. Or they were, until late 2015. Small SUVs are in right now, and the Compass is now one of the better looking ones out there. The small size is perfect for both city driving and driving down back country roads, and the four-wheel drive availability is enough to get you through bad weather and hazardous conditions.
The starting MSRP of $19,595 can’t hurt either. While people might not be jumping into full-size trucks and SUVs yet, the lowered gas prices have paved way for buyers to start exploring the small SUV segment – the halfway point between compact sedans and standard SUVs.
The Renegade is the newest addition to the Jeep lineup, and has gained some fame in the short time it’s been in the US. The Renegade is also the most interesting looking Jeep to hit the market. The shape itself isn’t strange, it looks like a more rounded and bulging Compass, but the interior and back-end are what set it apart. The inside has a host of vibrant two-tone color schemes, and the taillights are square and bug-eyed with an X pattern in the center.
This stand-out design is most definitely popular with the younger crowds, and the low starting MSRP of $17,995 is enough to lure first-time buyers as well. Plus, the 22 mpg city and 31 mpg highway are some nice numbers, and will help you save even more money. A winning combination for Jeep’s continued success into the 2016 model year…