Ram Prepares For Upswing In Surge of Sales, Debuts Final “Built To Serve” Package

Photo Credit: Ram

Haven’t purchased the right pickup in the past? Wondering where to find the right truck and the brand to go with? Take our word for the money, there’s no ride that performs like the new 2021 Ram 1500 pickup. We know there must be quite a ton of people that agree as Ram is now working overtime to produce the popular Ram truck. The workers at the Sterling Heights Assembly Plant in Michigan have begun an 84-hour workweek. What does this mean for those working there? They gain extra hours set up in a unique way. Shifts of workers will work seven-days-on followed by a seven-day-off resting period. The demand is searing for the Ram pickup as the Ram 1500 was the third-best-selling vehicle in the United States in 2020. 

The Boost of Ram Sales Starts With the TRX

With the addition of the all-new 2021 Ram 1500 Rebel TRX, the number of sales continued to increase. The new Ram 1500 includes the impressive 702-horsepower that is out to own the road like few vehicles can. Any road is what the Rebel TRX can go over of course and that’s what makes the Ram pickup a fantastic choice. No matter the terrain, there’s stopping this Ram pickup. While Ford is struggling to sell pickup trucks this year, we know Ram is going to grow its sales numbers from last year. Despite the pandemic, Ram sold over 500,000 pickups; staggering. What will help Ram sell even more in 2021?

The New Built To Serve Pickup

Another 2021 new entry for the Ram brand is the 5th and final “Built to Serve” Edition honoring the Coast Guard is rolling out. In its Spitfire orange or Bright White body color, the choice of either is up to the buyer. Included in just a short order of 10,000 Ram pickups, we will only see so many of these unique pickups. The Built to Serve package is available for any body style and powertrain option and includes the 4×4 Off-Road Group, all-terrain tires, tow hooks, four thick skid plates, black badges, side steps and 20-inch wehels finished in Technical Gray. All and all, this is a unique package that costs just $2,795. 

“We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These ‘Built to Serve’ models are just one way we honor those who have selflessly served our country. Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval Jr., Ram Brand Chief Executive Officier of Stellantis

Come Join Us On a Ram Test-Drive Today                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Hurry to Kendall Dodge Chrysler Jeep Ram to take advantage of the fantastic prices on the latest Ram pickups, like the award-winning 2021 Ram 1500. We have a friendly sales team that will make your buying, leasing or selling needs easy for any trucks or any option among our newest vehicle inventory. We’re happy to be your dealership home. Considering a used vehicle? 

If you’re curious if you should buy or lease, let us assist you to make the best decision. We are ready for trade-ins and selling vehicles as well. Allow us to fix your vehicle or maintain it with a simple online service appointment. At Kendall Dodge Chrysler Jeep Ram, we know what it takes to provide a worthwhile experience. Allow us the pleasure to help you save and keep your vehicle running smoothly for years to come.