2016 Dodge Challenger: On a Muscle Car Mission


In 1980, a 1974 Dodge Monaco joined Jake and Elwood Blues on their mission from God. In 2016, Dodge dealers will be on another mission; to make the Challenger the best-selling Modern Day Muscle Car.

Dodge: Still On a Mission from God

Dodge’s mission is to deliver affordable performance to the best modern-day muscle car, the Challenger. While this new mission may not be ‘from God’ it is holy to those who worship American steel and pray for a higher horsepower. After a recent investment to breath life back into the Alfa Romeo sports car, FCA and Dodge have been combining the best of American hot rod and Italian speed into the most modern American muscle car yet.

Italian Meets American Made

Not only has the FCA been revamping an Italian classic and remodeling its entire lineup to include bits and pieces from the Alfa Romeo that it now owns, but it’s watched as sales from the 2015 Challenger soar. Given how popular the Challenger has been since its revival, there’s no question that the 2016 model will continue to grow as more people accept Dodge’s mission as one of the own.

Choose Your Power

When even the standard powertrain V6 puts out a powerful 305 horsepower, there’s no settling with the Challenger engines. The 5.7L Hemi V8 delivers 375 while the 6.4L Hemi V8 puts out a full 100 more horses at 485. The top of the lineup is the supercharged 6.2L V8 that is the Hellcat which produces the ever impressive, almost unbelievable 707 horsepower and 650 lb/ft of torque.

Currently, Dodge offers the only eight-speed automatic transmission in an American Muscle car. All four of the engines can be mated to it and even offer a Sports Mode with paddle shifters. A six-speed manual gearbox is also available in V8 models. Like its other competitors in the American Muscle Car category, the Challenger remains a rear-wheel drive vehicle with independent rear suspensions.

Choose Your Trim

If you have a hard time buying a car that isn’t exactly unique to you, Dodge has good news: you can totally customize the 2016 Challenger to make it fit your style for your life at little to no extra costs. Five of the available ten trims stay exactly the same price as the 2015 models. These trims include the SXT, SXT Plus, the R/T, the R/T Plus and the R/T Scat Pack. With a variety of engines to choose from which power these trims, 3.6L V6, 5.7L V8 or the 6.4L V8, most of the attention and appeal goes to the Hellcat.

With ten available trims to choose from, fourteen different interiors, and 12 different wheel options, customizing your new 2016 Challenger ensures no two need to ever be alike. Even offering a variety of colors to choose from including shades that bring us back to the stylin’ 70’s like Sublime Green, B5 Blue and new to this model year; Plum Crazy. Yes, even purple is a shade to choose from.

Purple Reign

In an attempt to nod to the hot rods of yesteryear, Dodge has brought back some of its colors from its 1970 lineup including Plum Crazy. In an homage to its psychedelic heritage, and possibly how crazy fast it is, the Plum lets you celebrate all things colorful and exuberant.

Being offered on the higher trims, you can choose to go Plum Crazy on the SXT Plus, any R/T, the 392 Hemi Scat Pack Shaker, the SRT 392 and of course, the SRT Hellcat.

So if you feel the need to blast Prince’s Purple Rain from the speakers, or blare Deep Purple while putting 707 horsepower to the test on the open highway, you should do and make it loud. Anyone who disagrees with the color or music choice will have to catch up to you first.

Track Ready

Available on the V6 or 5.7L V8 is the Super Track Pack. This gets you a lowered ride height, larger sway bars, Bilstein shocks, high-performance brakes and a three-mode stability control system. The track-ready 6.4L Scat Pack model includes not only the 6.4L Hemi but also 20-inch aluminum wheels and Brembo disc brakes. The 392 Scat Pack Shaker model adds a functional shaker hood inlet scoop.

Sales Records

While, it really shouldn’t come as any surprise, as the Challenger is the most powerful, quickest and fastest than its competitors, the Chevy Camaro, and Ford Mustang, it’s not in recent history been able to out-sell them. That is, until now.

Sales for the Dodge Challenger has slowly been on the rise for the past five years, and with the introduction of the Scat Pack and SRT Hellcat models, it’s no wonder that it’s been turning more heads and garnering attention. But there may be another reason.

Modern Day Muscle

Already having the best year in sales since the modern muscle car was introduced in 2008, the Dodge Challenger sold 51,949 which only reflects through September. While sales in Fall and Winter generally drop, the year still isn’t over which means it’s just going to gain more. Every single year since 2008 it has topped its previous years’ sales record. This is quite a pattern to develop and record to break.

Challenge to Beat 1970

To beat its best ever, it has to look back forty-five years to 1970 when Dodge moved 72,975 Challengers. Currently, the 2015 Challenger is only about 20,000 units away from beating this record. Given the direction Dodge is taking their brand in and the pattern the modern-day Challenger is already part of, one can logically presume that it’s only a matter of time before the record is broken again.

Affordable Performance

As it’s been Dodge’s mission to provide the American people with the best modern-day muscle cars, these prices are outstandingly affordable given their performance. The 2016 Challenger’s base model powered by the only V6 offered, the SXT enters the race just under $27K at $26,995. The R/T Scat Pack comes in at $37,995 while the two top models are still competitively priced for their power in their segment. The SRT 392 is priced at $41,195 and the SRT Hellcat tops out at $62,495.