Dodge Charger is America’s Most Loved Full-Size Sedan
Last week, the Dodge Charger won the ALG Residual Value Award for its great residual value and they just recently earned another award. Strategic Vision released the results of the 2017 “Most Loved Vehicles in America” study, and the Dodge Charger was named Most Loved Full Size Sedan!
Strategic Vision is a well-known research-based organization for identifying consumers’ values when making an automotive purchase. The decision-making system everyone goes through when making any kind of purchase can be quite complicated, everyone is different. To get a comprehensive idea of what people look for, Strategic Vision doesn’t just look at a products attributes, but also the personal benefits a consumer may reap and the customer’s assessment of the vehicle’s value, quality, and emotional sentiment attached.
This is accomplished by sending out over 30,000 surveys to new vehicle buyers between Oct. 2016 – Apr. 2017, after their first 90 days of ownership. Using a Customer Love Index™ (CLI), Strategic Vision’s New Vehicle Experience Study (NVES) measures “love” in 120 different aspects of the ownership experience. Their metrics quantifies emotion, based on The Edwards Commitment Scale®, that captures emotional responses ranging from “I hate it” to “I love it”. That’s how they rate vehicles and find a winner for each vehicle segment.
“Dodge Charger exemplifies the energy, design, performance and quality cues that exemplify passion … This is what the ‘Most Loved Vehicle’ award represents, and why Charger is the segment leader.” – Christopher Chaney, senior vice president – Strategic Vision.
Being the fastest and most powerful sedan in the world, it’s no surprise that the Dodge Charger was chosen as America’s most loved full-size sedan. With a model lineup that offers extensive performance-driven powertrains with the latest technology under the hood and behind the wheel, it’s hard not to enjoy the feel and look of a Dodge vehicle, and the Dodge Charger is definitely one to enjoy for years to come. Looking for your own vehicle to love? We have plenty of 2018 Dodge Charger models in our inventory.