Dodge Offers Golden Charger Option For All Trim Levels
Photo Credit: Dodge
The 2021 Dodge Charger has more tricks up its sleeve than most muscle cars. The 2021 Charger will add a new paint color. This body paint color was previously only available for the 50th Anniversary Edition Dodge Challenger that was first showcased in November 2019. The commemorative edition would eventually debut in June 2020, but the best part is now the bold appearance can be had with every 2021 Charger. The Dodge Challenger will lend its body color to the Charger, its muscle car brother. Things are about to look a whole lot more golden for the Charger.
Enjoy the Gold Rush Color
The four-door Dodge Charger is going to have the Gold Rush color for each trim meaning the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat, and Hellcat Redeye are all golden options. The Gold Rush color across includes its Satin Black hand-painted roof, hood, and decklid. While the Challenger received the spotlight last year, Dodge knew the brand had to offer the same treatment to its Charger and extend the favor over to fans. Now readers can enjoy a palette of colors that includes Frostbite, Hellraisin, Go Mango, Sinamon Stick, TorRed, and F8 Green. (But, who wouldn’t want to opt for the new Gold Rush body color?)
“The customer response to the Dodge Challenger Gold Rush exceeded our expectations. We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis.
A Quick Rebound For the Muscle Sedan
The Dodge Charger enjoyed a fantastic sales year, even despite the pandemic. In fact, its total vehicles sold in January and February totaled more in 2020 than it had sold in the previous two years. By the time the end of the year hit, the Charger saw 9,174 vehicles sold in just December 2020 alone. That figure was higher than any year dating back to 2014 for the popular Dodge muscle car. We don’t have the quarterly report for the start of 2021, but if there’s any indication of what to expect with the addition of stimulus money being added and the incentives to drive a new vehicle, the Dodge brand should be seeing lots of attention paid to its muscle sedan.
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