FCA and PSA Groupe Are Now One Company
Photo credit: FCA
The week of the expected merger between Fiat Chrysler Automobiles (FCA), the parent company of Dodge, Jeep, Ram, and Chrysler, will be merging with Peugeot. FCA and Peugeot, also known as PSA Groupe, are now one company. The French government that has a large stake in Peugeot approved the deal and FCA signed the dotted line to complete the deal on December 18th, 2019. This move makes the combined automakers the fourth-largest automaker in the world, set to produce 8.7 million vehicles a year. Questions are now arising towards which brands, if any, between the companies are going to be removed going forward. PSA Groupe CEO Carlos Tavares has stated he believes in the history of both companies.
“We love the history of car brands, it gives us a foundation on which we can project ourselves into the future,” said Tavares.
Which Brands Stay and Which Might Be Abandoned
Here is a list of all the brands now apart of this massive automaker. Abarth, Alfa Romeo, Citroen, Chrysler, DS Automobiles, Dodge, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Will all of these brands remain apart of the company going forward? Let’s go over each brand and where they stand going forward. Many are safe, while some are very small brands that might not remain apart of the plans going forward.
Breaking Down Each Brand
Abarth, the high-performance line of Fiat’s but has only sold 26,736 vehicles in 2019, despite an increase of 7.4 percent compared to 2018. Alfa Romeo might be out as an option as the Italian brand has sold less than 100,00 units in 2019. FCA CEO Mike Manley has already said of Alfa Romeo that investments would be reduced before the merger. Citroen is a French brand that was founded back in 1919. Citroen is expected to remain apart of the brand despite not having a name that is easy to read and has zero presence in North America. Chrysler, which is known today for the 300 and Pacifica minivan, is not expected to grow any more vehicles, but is expected to stay apart of the company. DS Automobiles, a new brand as of 2014 and apart of PSA Groupe’s upscale vehicle brand, we can see this brand growing worldwide.
Dodge is about as safe as any of their brands, being apart of Chrysler for nearly a century. Fiat sold 1.38 million vehicles last year and is not expected to be removed. Jeep is the one brand that is presumed to grow more than ever with Europe getting to see what the American brand is all about. Lancia only sells one vehicle, the Ypsilon compact car, but sales have gone up significantly this year. This brand is a wild card. Maserati is safe and expected to see seven new models made between 2020 and 2023. Opel is a long-storied brand that made its first vehicle back in 1899. While this brand is only produced in Europe, plans remain to keep this brand apart of the company. Peugeot has an even deeper history that stretches over 200 years and has sold 1.74 million vehicles in 2018, so we are confident this brand will remain a vital cog in the new company. Ram has seen a massive jump with 263,000 more units sold so far this year over last year, and 2018 was Ram’s best year ever. This is a brand that will only grow as a result of this merger. Vauxhall is expected to remain apart of the company going forward.
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