FCA Wants Rights to the “Cuda” Name – Could this Mean a Possible Revival?

July 12th, 2017 by

kendall dodge barracuda fca news

On June 16, FCA submitted an application to the United States Patent and Trademark office for trademark rights to have the “Cuda” name certified for “motor vehicles, namely passenger automobiles, their structural parts, trim and badges.” The recent legal action is a reminder to many people, that back in April 2015, FCA filed for the same trademark rights to the “Baracuda” name. So what could that mean?

Dodge might have plans to revive the Plymouth Barracuda as the Dodge Barracuda or Cuda in the next few years. It’s not a crazy concept. Dodge has been all about the “throwback” models in the last few years. In 2017 they reintroduced the Challenger T/A and Charger Daytona and for the 2018 model year, they reintroduced the Dodge Demon as the Dodge Challenger SRT Demon.

If there were to be a revival of the Barracuda, it would likely make its debut somewhere around the introduction of the new generation of the Dodge Challenger, which is expected to arrive in 2020. We don’t know any details, but perhaps the widebody style Dodge is using for the Challenger SRT Demon and Challenger SRT Hellcat Widebody will be used on the Barracuda as well. Either way, Dodge has been bulking up their muscle car lineup and we can’t see them pulling back anytime soon.

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Photo source: Motor Trend

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