New Ram Trucks Ad Highlights the Hunting Lifestyle
Fall is definitely here, with winter just a short time away. While here in Florida, we may not feel the drastic changes of the season like other parts of the U.S., we definitely feel the shift from one season to the next. Thanksgiving decorations are already being clearanced off at the local grocery stores, and Christmas decorations are replacing them. With so much change happening around us, pushing our minds into the winter season, Ram has put out a gentle reminder of the season we are actually in. For those Ram Truck Miami drivers, this ad may not resonate completely with your lifestyle, but we thought it was interesting enough to share.
Ram’s New Campaign Says to ‘Stay Inside’
Okay, let us explain. While the new advertising spot from Ram Trucks does technically tell us to stay inside, that is only depicting part of the picture. As many people are aware, fall is also hunting season. This subject can be a sensitive one for some, but Ram Trucks has taken full advantage of the hunting season angle for its latest commercial spot. Here in Miami, hunting is not as popular as it is in other parts of the country. Further north, hunting is an important part of many people’s fall ritual, and Ram Trucks is sending a message to those people.
The narrative of the advertising spot focuses on nature, with some breathtaking footage of the great outdoors. The commercial urges those who don’t like the wilderness, to simply stay inside. Of course, the tag line is meant to inspire, rather than limit the experience of truck drivers, and aims to bring out the most masculine version of Ram Truck drivers.
2016 Ram 1500 Outdoorsman Featured in New Ad Spot
The star of Ram’s latest commercial, is the 2016 Ram Outdoorsman. An appropriate choice for the subject at hand, and the special edition truck highlighted the many feelings drivers have about their Ram truck. The Ram 1500 Outdoorsman was designed specially with the needs of hunters and fisherman in mind, for when hey are both out on a trip, or back at home.
Featuring a unique Mossy Oak exterior paint job, the Ram 1500 blends well with the fall foliage. The maximum towing capacity of 10,160 pounds allows drivers to bring along their boat, camper, or whatever else they may need on their hunting expeditions. Drivers can opt for the available 3.0-liter Eco Diesel V6 engine, which gets an impressive 27 miles to the gallon on the highway. That number of course includes 4×4 capability, a feature that really isn’t an option when heading off the beaten path into the wilderness.
Do YOU Hate the Wilderness?
Hate is such a strong word, but Ram used it to get their message across. Plus, when the wilderness is a beach in Miami, it’s a really hard thing to hate.
Whether you are an avid hunter, or despise the sport – the new commercial from Ram Trucks is definitely a good one. Check out the well made, well intentioned new advertising spot by Ram Trucks, below.