Ram Invested to Secure Full-Size Pickup Market

Who doesn’t love a good Ram 1500 pickup truck? Plenty of reasons have fueled the Ram brand to push into the success the brands. The full-size market for trucks belongs to the Ram brand as they are doing all they can to mix-in more choices. Ram pickups are now one of the most respected vehicle segments in the United States. Hard data has come about in the last half decade to show just how much ground Ram has gained since becoming its own brand less than two decades ago. The total amount of registered pickup trucks in the U.S. jumped by 71% between 1995 and 2019. This figure totals trucks at 28.2 million in 1995 to 48.3 million by the end of last decade. This data from the U.S. Department of Transportation shows the growth and important of building vehicles that offer more for more people.

Why Are Pickups Are So Popular?

Pickups have become that destination for business owners and families alike. With returns like this, Stellantis, the parent company of Ram, will continue to improve and create more sums for production and EV capabilities to improve in the coming years and decades ahead. Averaging around 30,000 Ram trucks sold every month last year in 2023, these figures have held steady all decade. Over 100,000 Rams bought every quarter is the expectation for Ram in 2024.

Keep in mind that Ram saw its Ram 1500 earn a place on J.D. Power’s Initial Quality. We are in love with the current Ram line-up. That is something expected to continue with the 2024 and 2025 model.

Selecting Ram Is Why Owners Return Again and Again

Ram trucks have several notable advantages over other popular vehicles, regardless of their brand or segment type.  Owners select Ram over sedans, crossover SUVs, and many prefer them to minivans. Rugged features and total useful practicalities offered by a truck bed, improved ground clearance, and a sturdy powertrain is what allows pickups their tremendous resale value. That’s what makes them so valuable during and when an owner moves on from their vehicle. Test-drive one to feel the real thing?

Watch Ram push the boundaries of what is popular and sought after in the electric truck segment upon its launch next year in 2025.

Come Join Us On a Ram Test-Drive Today

We’re all about assisting our customers enjoy their shopping experience. Hurry to Kendall Dodge Chrysler Jeep Ram to take advantage of the fantastic prices on the latest Ram pickups, like the award-winning Ram 1500. We have a friendly sales team that will make your buying, leasing or selling needs easy for any trucks or any option among our newest vehicle inventory. We’re happy to be your dealership home. Considering a used vehicle? 

If you’re wondering if you should buy or lease, let us assist you to make the smart choice. We are here for trade-ins and selling vehicles as well. Allow us to repair your vehicle or maintain it with a simple online service appointment. At Kendall Dodge Chrysler Jeep Ram, we know what it takes to provide a worthwhile experience. Allow us the pleasure to help you save and keep your vehicle running as it should for years to come.