Ram Rodeo Edition Earns Praise

October 1st, 2018 by

Photo credit: Ram

Ram is no stranger to creating some of the toughest and most high-end, heavy-duty pickups on the market today. The latest Heavy-Duty Longhorn “Ram Rodeo” Edition recently took home the industry benchmark for an upscale pickup, winning the “Luxury Pickup Truck of Texas” from the Texas Auto Writers Association for the second year in a row. The latest luxury pickup arrives for both the 2500 and 3500 model, as well as the 1500 model. Ram continues to advance the Southwestern-themed special edition truck as the production of the Rodeo Edition for the 1500, 2500 and 3500 Longhorn trim, set to launch forward in late 2018.

The State Fair of Texas was the site for the introduction of the new Longhorn Ram Rodeo Edition. The Rodeo Edition provides a luxurious feel throughout the interior with a suede headliner contrasted against Southwestern colors like Black and Cattle Tan. The goal was to create a cabin that held premium materials with a vastly different feel than other cabins. Owners will have the choice of a brilliant exterior finish that includes rich body colored bumpers, side steps, the premium Longhorn badges, and choice options between six colors, including RV Match Walnut Brown, Pearl White, Delmonico Red, Brilliant Black Crystal, Bright White,  or Granite Crystal.

More than just a breath-taking interior, the premium perks extend to the exterior as well.  Single-rear-wheel trucks include 20-inch aluminum wheels with optional brushed pockets, and the Ram Rodeo 3500 dual rear-wheel trucks ride on 17-inch wheels. The fifth wheel trailer prep package also comes standard as part of the Rodeo Edition. Other premiere features, like rear air suspension, a bed-view camera, Mopar bed steps, and a wide skid plate are all added to make sure the truck is functional and well-protected.

“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement, and towing content. Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck,” said Jim Morrison, Head of Ram Truck Brand, FCA North America.

More On Configurations and Ram Rodeo Edition Pricing

Longhorn Ram Rodeo Editions come in both the Crew Cab or Mega Cab options and include the choice of 4×2 or 4×4 drivetrain. The standard powertrain is the tough 6.4-liter HEMI V8, but consumers can opt-in for the 6.7-liter Cummins diesel engine. Drivers can get their hands on the Ram Rodeo Edition 2500 at $62,485 MSRP (plus destination fee) and the starting price for the 3500 models is $72,955 (plus destination fee). The latest Ram Heavy Duty 2500 and 3500 Longhorn Ram Rodeo is set to debut in the fall of 2018 across the United States. For those looking for the latest Ram trucks, they won’t have to look hard to find a wonderful selection all available in one place.

Drive Ram From Kendall Dodge Chrysler Jeep Ram

We welcome you to test-drive the all-new 2019 Ram 1500 at Kendall Dodge Chrysler Jeep Ram. Come test-drive a new 2018 Ram 2500 and 2018 Ram 3500, too. We’ll help you with any buying, trade-in, selling or leasing. We hope you’ll enjoy the entire experience from start to finish. Ram trucks boast the highest percentage of pickups still on the road over the last 30 years, and for good reason. Let us be the reason you drive away with the vehicle with the highest owner loyalty of any half-ton pickup.

If you’re experiencing any issues with your current vehicle, please look to our team of professionals. We can make sure you’re back on the road quickly with our experienced and friendly service staff. With a simple appointment, our team will ensure your vehicle problems be resolved in a timely fashion and with great care always. We look forward to being your center for all things automotive at Kendall Dodge Chrysler Jeep Ram.