Ram Truck Debuts New 2020 Ram 1500 Laramie Southwest Edition

March 27th, 2020 by

Southwest Kendall Dodge

Photo Credit: Ram

Ram is ready to welcome a new deluxe package to the beloved 2020 Ram 1500. So far in 2020, Ram has already proven the success of its Ram 1500. The latest entry is the new Laramie Southwest Edition that adds quality value and luxury to the already high-quality, premium full-size pickup by Ram. This package will offer maximum comfort and is set to represent the Southwest with exclusive availability for Texas and neighboring states including New Mexico, Oklahoma, Arkansas, and Louisiana. This is the most abundant truck purchasing region is not just the United States, but globally as well. 

What Customers Can Expect With New Package

The 2020 Ram 1500 gains a few exterior upgrades with the Laramie Southwest Edition body-colored bumpers, mirrors and grille surround uplifting the appearance. Extra details come in new chrome highlights, added tow hooks, revamped grille inserts, new body side moldings as well as mint, polished 20-inch wheels. Drivers will also notice added lower side steps that fold out of the way when the truck is parked. This is a nice touch for the exterior, but inside the added safety and luxury boasts even more to offer. 

For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe. Ram was the first manufacturer to offer a Texas-exclusive model and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology,” added Mike Koval, Ad Interim Head of Ram Brand, FCA – North America. 

Luxury Is Found All Over the Laramie

Keep in mind, the Laramie Longhorn is among the nicest interior designs with upgraded materials, but this Laramie Southwest Edition includes those perks like the huge 12-inch touchscreen, the glorious dual-pane panoramic sunroof, plus the responsive Uconnect 4C infotainment system and an electronic trailer brake control standard. Ram added automatic high beam headlights, new safety enhancements like Blind-spot Monitoring with Rear Cross Path Detection, and ParkSense® Front and Rear Park-Assist with Stop. Plus, remote tailgate-release and rain-sensing windshield wipers were added to enhance the driving experience a step further. Included in this package is the driver’s choice between bench or bucket seating. All Ram 1500 Laramie Southwest Editions will be delivered with a heavy-duty Mopar locking console should the owner opt for the bucket seat option. 

 The 2020 Ram 1500 Laramie Southwest Edition is available no matter what engine choice an owner decides on. This also goes for the Quad or Crew Cab body configurations, including the 5-foot, 7-inch Crew or 5-foot, 7-inch bed length and 6-foot, 4-inch bed length for either Quad or Crew Cab. The price of the 2020 Ram 1500 with this new Laramie Southwest Edition begins at $45,380 MSRP (Plus destination) and will be expected to debut at some point in the summer of 2020, most likely within the second-quarter of sales. This is a bargain for value and exclusive luxury for owners and passengers to enjoy. Wondering what driving a Ram is really like?

Drive a Pickup Like No Other

Come to us to take home the newest Ram 1500 pickup. Check out the award-winning 2020 Ram 1500 and buy, lease, sell, or trade-in your current vehicle with our assistance. We make it truly easy for customers to find what they want and our friendly and professional team is happy to guide our customers with our entire lineup. From our new vehicle inventory to our pre-owned vehicles, there’s a fantastic selection at Kendall Dodge Chrysler Jeep Ram.

We can help with an online service appointment that allows our qualified service techs to get the job done right. For any of your automotive needs, even if you haven’t bought with us before, we are here. We look forward to supporting you today!