The Upcoming Ram Dakota Is Expected Mid-2020
Photo credit: FCA
Among the choices for pickups in 2019, the Ram 1500 has been a strong suitor for the masses. Finishing last year in second place among sales of all major manufactured production pickups, the Ram 1500 maintains its position in 2019. The Ram 1500 is in the same spot ahead of the Chevrolet Silverado and the Toyota Tundra, but the Ram 1500 has some competition headed its way. Ram buyers might want to opt for a mid-size truck and will have the Ram Dakota to choose from in either 2020 or 2021. The exact time this new upcoming mid-size truck will come out is unknown. We do have some expectations for what might be inside the Ram Dakota.
Expectations For the Ram Dakota
A body-on-frame design is anticipated with the choice of a diesel or gas V6 powertrain. The gas engine will have a turbocharged four-cylinder engine rather than the popular Fiat Chrysler Automobiles (FCA) 3.6-Liter Pentastar V6 engine. FCA placed the Pentastar 3.6-Liter V6 in the 2020 Jeep Gladiator, which is also a mid-size pickup and it is doing quite well. In fact, the Gladiator has surpassed the Jeep Wrangler in Mopar accessory sales as well. Is the 2020 Jeep Gladiator competition for the Ram Dakota? Perhaps, but the success of the Gladiator is partially what led to the Ram Dakota being made. The popularity of the mid-size truck is expanding and Ram wants to be apart of it. At the earliest, the Ram Dakota would come out in the middle of 2020 and start off with a base price of $25,000 MSRP (plus destination fee).
Providing More Options For Customers
FCA CEO Mike Manley has spoken out about the Ram Dakota. While the 2020 Jeep Gladiator, like all Jeep vehicles, caters to those who embrace off-road travels. The Ram Dakota will look to appease drivers who want both single and quad cabs and offer short and long boxes. The Jeep Gladiator is presently only offering four full doors and a short bed. There is room for opportunity for FCA to reach out to for new buyers. The last FCA-built mid-size pickup truck made before the Jeep Gladiator was the 2011 Dodge Dakota. Ram and Dodge have split into separate brands as Ram handles all the truck production today. A goal for the Dakota is to be made at a price point that helps customers have an alternative to enter the truck segment and be happy with their choice.
“Being able to find a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market is what they’re struggling with at the moment. I want that problem solved, frankly, because it’s a clear hole in our portfolio,” Mike Manley said.
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