Dodge Challenger Earns Back-to-Back Top Muscle Sales Spot
Sometimes things change, other things don’t and currently the Dodge Challenger is still selling more muscle than any other brand. In 2022, the Challenger did something we’re used to seeing; becoming the top selling muscle car ahead of rivals Ford and Chevrolet, ahead of the Mustang and Camaro respectively. The current generation Dodge Challenger is nearing the end in production after the new generation takes over priorities for the brand; parent company Stellantis could change their mind. They could go the route of the Ram 1500 Classic, something Ram still produces for customers today.
Dodge moved 55,060 Challengers in 2022, listing a small increase over the 54,314 Challengers sold in 2021. That figure is more than double the amount of Chevrolet Camaros that GM sold in 2022, an underwhelming 24,652 units. Despite falling significantly below both the Challenger and Mustang in total sales, 2022 was kind for the Camaro. Those 24,652 cars mark a sales bump of 12.6% over 2021. That uptick in interest came without significant adjustments to the Camaro lineup, which has stayed quite complacent in recent years. Many people believe that GM will remove the Camaro before 2025.
Ford Has Fallen Off
But, perhaps a more memorable fact is how Ford only sold 47,566 Mustangs in 2022. This amounts to the single lowest annual sales total of the entire Ford Mustang production run. Numbers were down 9.2 percent compared to 2021, further falling down from 14.2 percent compared to 2020.
Dodge also has the powerful muscle Charger that while not in the same segment, selling 80,074 units is a noteworthy reason to keep in mind just how far ahead Dodge has built their brand of cars. The Charger saw a two percent gain over 2021. With the all-electric Charger SRT Daytona Concept arriving next year, we have only one Challenger to look forward to from this current generation. The “Last Call” special edition models ahead of the stop sale, with the final special edition ready to arrive on March 20 in Las Vegas.
What This Means For Dodge
To earn the top sales position on the muscle and pony car sales rankings for the second consecutive year, ahead of the two biggest rivals and staying up despite the well-publicized end of generation lineup and new EV launch expected, the Challenger has no challengers left again. 2022 was when balance was returned to normal life after the pandemic for many, including orders for muscle cars across the industry. This means the customers all over the nation spoke loudly they still prefer the way Dodge and their engineers have built these long lasting, heart-racing cars. The style and finish of a Challenger is unmistakable.
Last Call Series A Success
Dodge has built their reputation the last half decade with following their plan. They rode out on the gas combustion muscle car through the powerhouse that remains in the 2018 Dodge Demon, through the Challenger special editions that included the 2020 Super Stock that helped raise the brand to earning more sales than any muscle car on the Dodge brand’s current hot sales streak.
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