The Evolution of Ram Pickups
Photo credit: Blake Clark
From the day Dodge and Ram became separate brands, Fiat Chrysler Automobiles (FCA), the parent company of both brands, has seen the growth of each in terms of fanbase and growth. Looking back on the history of Ram trucks, they first appeared as a name on Dodge trucks back in 1980 on the 1981 Dodge Ram D150, which was offered in multiple trims, including one with a V8 engine. As Dodge grew, a new Ram series was made to help sales against the more well-known Ford and General Motor branded trucks. The first Dodge Ram 100 was introduced in 1984 and was an affordable, strong choice for owners to purchase. Before long, Dodge Ram would grow into one of the major pickup brands for customers.
Dodge Ram Rises In Popularity
Within five years, Dodge was pushing the Dodge Ram pickup with a new 250 and 350 options. The 1989 Dodge Ram D/W Series 5.9 Cummins took the brand to new heights with a wide growth margin and a new turbocharged diesel engine. The D/W series by Dodge had first started its run in 1960 through 1993. These early Power Ram 4×4 models saw a run from 1981 through 1993 with a new generation of Dodge Ram trucks debuting in 1994. The second-generation Dodge Ram won Motor Trend’s Truck of the Year for the first time in 1994. The new Dodge Ram offered Dodge Ram trucks went from 95,542 vehicles sold to 232,092 in 1994 and up to 411,000 by 1996. The growth of Dodge Ram was undeniable and would only grow more by the time the third-generation debuted in 2002. Dodge Ram also introduced the first-ever Ram 2500 and 3500 in 1993, which would also see a new generation in 2003.
Growth of the Ram Brand Into the Modern Day
Between 2002 and 2003, Ram would sell nearly 450,000 Dodge Ram pickups. The name Ram started to become associated with the truck aspect of the brand. Soon enough, the change would come just after the fourth-generation Dodge Ram truck was introduced at the 2008 North American International Auto Show. In 2010, Ram and Dodge were their own separate brands and Ram added features that would become a staple of the brand ever since. The new Rambox storage system was made, the introduction of the Ram Laramie, Longhorn, and Limited would be made. Air suspension became optional in the 2013 models and the first Eco-Diesel V6 would be added a year later in 2014. Today, Ram has introduced the newest version of the Eco-Diesel in the 2020 Ram 1500. The Ram brand won the Motor Trend Truck of the Year award, as well as many other awards throughout the third, fourth and fifth-generation iterations. Ram surpassed its biggest US sales number in its history in 2019 with 633,694 Ram trucks sold.
Where Ram Is Today
Today, the 2020 Ram 1500 has become quite the popular choice among truck buyers. Ram ended last decade surpassing the Chevrolet Silverado 1500 to finish just behind the Ford F-150 in terms of sales generated in 2019. The 2020 Ram 1500 also became the first-ever pickup to win the Top Safety Pick from IIHS. As the new decade is underway, the latest-generation Ram 1500 is set to continue gaining popularity and followers. A new off-road-ready 2021 Ram Rebel TRX is the next big-thing for Ram to showcase. For those looking to drive one of the newest Ram trucks, we have many choices showcased and ready for owners at Kendall Dodge Chrysler Jeep Ram.
Find the Timeless Ram 1500 With Our Help Today
The time to drive a new, award-winning 2020 Ram 1500 is now. We will help our customers find exactly what they want to drive. We go the extra mile to ensure each transaction is simple. Don’t wait any longer to get the right vehicle. We have an incredible selection of new vehicles, including plenty of new Ram pickup truck inventory choices. We’re ready to help our customers purchase or lease at Kendall Dodge Chrysler Jeep Ram.
Don’t wait till 2021 to fix your current ride. Allow us to provide you with timely service with a simple online appointment. Let us know what work you need to have done and we’ll be ready! See you today in Kendall!